SPESIFIKASI Chrysler | Masuk Indonesia
After missing about a decade, the automotive giant from the United States, Chrysler Group LCC, the official returned to Indonesia. To market a product, PT Garasindo Inter Global or CIC appointed as sole agent.
As a first step, CIC held three brands, namely Chrsyler, Dodge, and Jeep with a total of six variants, ie, the Chrysler 300C, 300SRT, Cabriolet Sebring, Dodge Journey, an SUV, and Jeep Wrangler Sahara, Wrangler Rubicon, and Patriot. All products will be marketed by PT Garasindo International Motor (GIM) as a primary dealer Chrsyler in Indonesia.
Peter MacKenzie, Managing Director of Chrysler South East Asia region, said the global financial crisis two years ago to make Chrsyler aware and need to expand his business. "If you just rely on one market, the United States alone, not quite. Now we began to widen the business wing, one of ASEAN countries, including Indonesia," Peter said on the sidelines of the inauguration of the Indonesian car manufacturers Chrysler Four Seasons Hotel, South Jakarta, days this.
In the ASEAN region, Chrysler already has a sales network in the Philippines, Singapore, Brunei, and Vietnam.
Muhammad Al Abdullah, Managing Director of CIC, adding, during the second half of this year, their sales target of 200 units. Of that amount, the Jeep is expected to contribute more than 70 percent.
"Jeep's become the most recognized brands in Indonesia. We are optimistic that sales could catch up," Abdullah said.
For marketing support, currently there is one dealer in the area narrow, South Jakarta. Until the end of the year, will be added two new points, ie, Surabaya and one in Central Jakarta.
All Chrysler unit as a whole imported (CBU) from America. Prices will be offered starting from USD 650 million to USD 980 million per unit on the road of Jakarta.
